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Application for a Hotel Liquor Licence


Choose below to read all the Basic Liquor Licence Information (A) you need to know OR More Liquor Licence Information (B) for a more in depth look about a liquor licence for a hotel(“hotel”).

A. BASIC LIQUOR LICENCE INFORMATION ABOUT A HOTEL

HOW TO GET A LIQUOR LICENCE FOR A HOTEL

You must submit a comprehensive, written application to the Liquor Board, Liquor Officer and Local Authority (Municipality) of the province in which your premises is located. You will have to include information, zoning documents, photos and detailed plans of your proposed Hotel. It is very important to make sure the licensing authorities can see what you have in mind. This means showing that there is a demand from the public for a licensed Hotel in the area you have in mind. They can only visualize your Hotel if your application is professional, detailed and accurate. If you fail to do this, your application will be postponed or refused. Read more on the Hotel licence application process below.

HOW TO RENEW A LIQUOR LICENCE FOR A HOTEL 

Once you have your Hotel liquor licence, you need to do everything you can to keep it valid. You keep it valid by renewing it every 12 months. Please go to the “Licence Renewal Section” for all the information you’ll need to ensure your licence remains valid and will keep on generating a profit.

HOW TO BUY OR SELL A LIQUOR LICENCE FOR A HOTEL = LIQUOR LICENCE TRANSFER

Buying a Hotel liquor license means you don’t have to apply for a new liquor licence. You can carry on selling liquor without any interruption to your business - while the Hotel’s liquor licence is being transferred to you. However, you’ll have to check the very important items below. It is especially important to check the licensing documents, because without a valid liquor licence, the buyer won’t be able to sell any liquor. The important items to check are :

COSTS TO APPLY FOR A HOTEL LIQUOR LICENCE

The cost to GET and KEEP an Hotel liquor licence are as follows :

LIQUOR TRADING HOURS OF A HOTEL

Liquor trading hours are different for most Hotels, because each province and/or municipality decides on its own liquor trading hours. For example - A Hotel in East London (Eastern Cape province) may trade until 02h00, but in Kimberley (Northern Cape province) only until 01h00. To show how complicated it can be –

You therefore need to be up to speed with the liquor trading hours for your Hotel - always. If not, chances are good that you’ll be fined, have to pay penalties or even lose your business.

Contact Us if you want to know the liquor trading hours for your area. Even better – subscribe to our free newsletter and you’ll be updated on import liquor licensing matters.

WHAT IS THE DIFFERENCE BETWEEN A LIQOUR LICENCE FOR A HOTEL VS A RESTAURANT? 

Liquor Fact - Hotels mainly focus on providing accommodation, which means liquor is offered for sale as a convenience or competitive advance, rather than being a primary income generating asset. Restaurants mainly focus on selling food.

LIQUOR LICENCE TRAINING FOR STAFF OF A HOTEL

Hotel staff need to be trained to be aware of what guests may and may not do – in terms of the liquor licence conditions. They must also be aware of the boundaries of their own behaviour (no drinking on duty!). For instance - a waiter on night shift should know the rules of serving liquor ordered for room service. Guests expect staff to know the names and ingredients of cocktails when they order, even if they’re not at the bar or talking to a barman. Staff members will also be responsible to enforce the conditions of the liquor licence in licensed areas outside of the bar and dining areas (restaurant/lapa). This means preventing ignorant guests from unwittingly breaking a liquor licence condition or generally making sure no guest becomes a nuisance to other guests.

B. WANT TO KNOW MORE ABOUT A LIQUOR LICENCE FOR A HOTEL?

WHY IS A LIQUOR LICENCE IMPORTANT FOR A HOTEL?

It is important for 2 main reasons –

WHAT CAN YOU DO WITH A HOTEL LIQUOR LICENCE?

You can -

DIFFERENT KINDS OF HOTELS / GUESTHOUSES / LODGES / B&B’S / CARAVAN PARKS

Hotels can be found just about anywhere and in all sizes. The basic choices really depend on your own likes and dislikes. The 2 main factors you’ve got to decide upon are : :

RELAXED & COMFORTABLE - THAT'S HOW YOUR GUESTS WANT TO FEEL!

Guests of Hotels are looking for a safe area where they can relax and enjoy a level of comfort in line with what they paid. Apart from wanting to be able to watch sport & music events on multiple screens wherever they may be seated, they also want to be entertained while they socialize with friends or family.

A liquor licence for an Hotel will usually contain specific conditions for each activity catered for on the premises – when the licence application is approved. An example of a licence condition may be that room service may be allowed during certain hours or not at all.

TARGET MARKET OF HOTELS / GUESTHOUSES / LODGES / B&B’S / CARAVAN PARKS

The main target market of a Hotel covers the whole spectrum, from single travelers to large families and for business or leisure. The choice of entertainment will depend on the target market of the hotel / guesthouse / lodge / B&B or caravan park.

Liquor Fact - Minors may only accompany their parents / adults in an area where liquor is sold and enjoyed if food is also served in that area (i.e. restaurant).

A HOTEL LIQUOR LICENCE AS AN INCOME GENERATOR

Liquor sales is the usually not the most important income generator for hotels, for the reasons mentioned above. However, due to the convenience factor and competitive edge a liquor licence offers, it means the liquor licence of a hotel is definitely one of most important assets. To discuss additional licensing options for your Hotel - Contact Us today!

RUNNING COST OF A HOTEL LIQUOR SECTION

The running cost of a liquor section of a hotel is usually very affordable. It would usually generate more income per square metre of floor space than most other products or services offered by an Hotel.

COST OF BUYING A HOTEL LIQUOR LICENCE

Its liquor licence forms part of the assets of a hotel / guesthouse / lodge / B&B or caravan Therefore, a part of the purchase price of an Hotel will be allocated to the liquor licence. The amount will depend on the income generated by the liquor section, as well as its importance to the total guest experience in a particular Hotel.

Contact Us  - if you are interested in buying or selling an Hotel with a liquor licence. We’ll refer you to reputable business broker in your area and work together as a team to ensure the liquor licence transfer is taken care of.

LICENCE COMPLIANCE AUDITNON NEGOTIABLE

If you already own a Hotel with a liquor section or are thinking about buying or selling yours – you should have a Licence Compliance Audit done. Why? It is vital to ensure that the liquor licence remains valid and that all licensing documents are in place. Liquor laws and inspection checklists change all the time – which means you need to be up to date. Failing to do so, may not only lose you the income you bargained for, but may result in fines and penalties! Talk to Us  for a licence compliance audit – you’ll never regret it!

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